Growth

Winning back lost customers in a profitable way requires understanding which customers will provide high lifetime value and increase profitability. Here’s how one DTC brand identified their high-value customers and unlocked new profits

The gaming platform initially asked Ocurate to identify which players would lose the most, thinking that would be the key to more revenue. However, Ocurate’s data simulation of the platform’s four-year historical player data instead showed that players who lose and win over a longer period of time not only stay with the game longer, they also spend three times more money than lower value, short-term players.