Case Studies

How does taking action on LTV unlock profitable growth?

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How a Prominent Gaming Company Drives Profitable Growth by Predicting the Sustainability of New Players Early in Their Lifecycle With 95% Accuracy

The gaming platform initially asked Ocurate to identify which players would lose the most, thinking that would be the key to more revenue. However, Ocurate’s data simulation of the platform’s four-year historical player data instead showed that players who lose and win over a longer period of time not only stay with the game longer, they also spend three times more money than lower value, short-term players.

Court, convert, and cultivate high-value customers to unlock profitable growth