When most brands test out a new website design they measure based on traffic.
But not all website visitors are created equal. Some website leads have the potential to generate 16x more in sales.
A revenue win is different from an LTV win.
Ocurate’s clients reliably optimize landing pages based on LTV.
Measure which version of their website is attracting customers most likely to spend more than the average customer.
In shorter cycles, know exactly what landing pages moves the needle from the best customers.