Brands today require an Omnichannel sales presence: eCommerce, physical stores, social, third-party market places, affiliates, wholesale/retail partners, and resale.

As of 2022, 80% of sales occurred offline in physical stores - the channel with the least amount of data.  

With limited data, tailoring offline merchandising, marketing, and experiences for high-value customers is a challenge. The data collected and processed by Ocurate in DTC enables sharper decisions across all functions and channels.

The savviest brands use eCommerce to experiment with what product assortment, incentives, messaging, price points, and product features drive sales for high LTV customers and then scale to in-store.

Think of this experimentation process as Conversion Rate Optimization tailored for customers that will generate the highest gross profit.

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