Lowering pricing (or giving a big promo) may convert more customers, but what if those customers are more likely to churn very quickly and have a lower LTV?
And once a brand lowers prices it's very hard to raise them.
Raising prices will lose customers, but it’s not clear if it’s worth retaining all of those customers.
The wrong price can break the entire business model.
The only way to test pricing is with LTV, but it takes months to know if someone will buy once or again and again.
Pricing is the perfect application of Ocurate.
In 2-4 weeks, have conclusive results to know precisely which price attracts & retains customers that will spend more and stay longer.