Moveable Levers

Growing profitability will require more sophistication and creativity to navigate the slowing economy and tectonic shifts in privacy.

Brands today require an Omnichannel sales presence: eCommerce, physical stores, social, third-party market places, affiliates, wholesale/ret...

Attribution has always been tricky. Attribution will get even harder with the monumental shifts in privacy in the next few months.

When most brands test out a new website design they measure based on traffic. But not all website visitors are created equal.

The savviest eCommerce brands know they need to get more creative to improve margins and build relationships with customers.

Most eCommerce brands recommend the same product to everyone which is not optimized for what matters most in this economic climate - profit margin.

When most brands try to answer this question, they A/B test and measure success based on conversions. Yet conversions are only a piece of...

Lowering pricing (or giving a big promo) may convert more customers, but what if those customers are more likely to churn very quickly and have a lower LTV?