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Acquisition Channels
What happens when you optimize lookalike audiences on the wrong metrics?
Growing profitability will require more sophistication and creativity to navigate the slowing economy and tectonic shifts in privacy.
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Omnichannel
How are you learning from the channel with the most data?
Brands today require an Omnichannel sales presence: eCommerce, physical stores, social, third-party market places, affiliates, wholesale/ret...
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Acquisition Channels
Which channels and influencers are netting the best customers?
Attribution has always been tricky. Attribution will get even harder with the monumental shifts in privacy in the next few months.
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Landing Pages
Are your landing pages attracting customers that will buy 16x more than everyone else?
When most brands test out a new website design they measure based on traffic. But not all website visitors are created equal.
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Audience
Are you wasting resources by targeting an audience that will never buy?
The savviest eCommerce brands know they need to get more creative to improve margins and build relationships with customers.
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Product
What’s the right product bundle to maximize LTV?
Most eCommerce brands recommend the same product to everyone which is not optimized for what matters most in this economic climate - profit margin.
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Offer
What's the right offer to drive repeat purchases?
When most brands try to answer this question, they A/B test and measure success based on conversions. Yet conversions are only a piece of...
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Pricing
What’s the right price to attract & retain high-value customers?
Lowering pricing (or giving a big promo) may convert more customers, but what if those customers are more likely to churn very quickly and have a lower LTV?
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