eCommerce brands use Real Time LTV to optimize all acquisition strategies and understand how upstream brand experiences impact downstream profitability
Talk with an ExpertReal Time LTV is the ability to predict the future revenue of a customer, and adjust the prediction based on every customer touchpoint with the brand.
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Our clients use Real Time LTV to optimize acquisition channels, campaigns, and every touchpoint with their brand. Please read Movable levers for more details
For most consumer companies, 20% of high value (LTV) customers generate 80% of sales. For these companies, a small increase in high value customers by 5 points means a minimum revenue gain of 20%.
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For most B2C companies, 80% of revenue is generated by only 20% of customers
Mathematically, this means high value customers deliver 16 times more revenue than regular customer
Optimizing all moveable levers for the best customers means increasing the number of high value customers and pushing existing customers into the high LTV bucket
For a company growing 30% a year, increasing the LTV rate by 5% and pushing 7% of regular customers into the high value bucket means a revenue increase of > 20% for the year
Ocurate predicts Real Time LTV with 90%+ accuracy validated against each brand’s customer data during deployment
Customers use Real Time LTV to 1) Evaluate acquisition channels and campaigns and redistribute resources to attract more customers that will spend more and stay longer and 2) run experiments evaluated against Real Time LTV to optimize every touch point for their best customers
At the core of the solution is Ocurate's custom profile of event stream data powering our AI. The result: Highly accurate AI for Real Time LTV and more high value customers
Prioritize your conversion campaigns to focus on leads who will spend the most after conversion.
With Ocurate's customer-level churn metrics, you know which customers are worth retaining and winning back and which ones are not.
Purchase history is in the past. Your growth and success is defined by the future with predicted LTV for every customer and lead.
All customers are valuable, but they aren't equal in how much additional revenue they can generate for you. Find out who your most valuable customers are.
You have a 50-50 chance of accurately predicting your customers’ LTV where it matters most. Are you willing to wager your company's strategy on a coin toss?
Learn how Ocurate can equip you to make better business decisions today.