For most B2C companies, 80% of revenue is generated by only 20% of customers
Mathematically, this means high value customers deliver 16 times more revenue than regular customer
Optimizing all moveable levers for the best customers means increasing the number of high value customers and increasing the LTV of existing customers
Increasing the LTV of existing customers by 5% and increasing the number of high value customers by 5 points means a revenue increase of 25+%
Ocurate predicts LTV with 90%+ accuracy validated against customer data during deployment
Based on the LTV predictions, Ocurate makes recommendations via a superior testing framework to optimize the business for High Value customer across: Acquisition channel mix, landing pages, product configuration, pricing, offers, audiences and user experience
At the core of the solution is Ocurate’s proprietary first-party database of 290M Americans’ and cutting-edge AI to predict LTV with market-defining accuracy
The result: More profitable revenue, quicker
Prioritize your conversion campaigns to focus on leads who will spend the most after conversion.
With Ocurate's customer-level churn metrics, you know which customers are worth retaining and winning back and which ones are not.
Purchase history is in the past. Your growth and success is defined by the future with predicted LTV for every customer and lead.
All customers are valuable, but they aren't equal in how much additional revenue they can generate for you. Find out who your most valuable customers are.