Ocurate’s value-based optimization (VBO) solution leverages Machine Learning for customer value and integrations into advertising platforms to increase the Return on ad spend (ROAS) by 15%+.
Over the last years, Google, Facebook, and TikTok have built out capabilities to push data back into the ads APIs.
VBO leverages that technology by infusing the APIs with predictions of future per-customer revenues. Predictions are made immediately upon sign-up and exceed 90%+ accuracy.
The platforms can now allocate bids for ad impressions based on customer value as opposed to first purchase.
The result: increasing ROAS without increases to the existing ad budget.
VBO is a game changer for companies with sizeable media budgets that want to optimize their ROAS based on customer value
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Integration is seamless:
(1) Sales data shared;
(2) API access to ad platform provided;
(3) Ocurate pixel installed (one click). The ROI is proven within the first 90 days in a low-risk trial.
Ocurate proves ROI with an experiment. The control arm is the existing bidding strategy, the treatment arm is VBO. The KPI is the difference in ROAS (customer value:CAC), leveraging the platform’s attribution through our integrations.
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Prioritize your conversion campaigns to focus on leads who will spend the most after conversion.
With Ocurate's customer-level churn metrics, you know which customers are worth retaining and winning back and which ones are not.
Purchase history is in the past. Your growth and success is defined by the future with predicted LTV for every customer and lead.
All customers are valuable, but they aren't equal in how much additional revenue they can generate for you. Find out who your most valuable customers are.
You have a 50-50 chance of accurately predicting your customers’ LTV where it matters most. Are you willing to wager your company's strategy on a coin toss?
Learn how Ocurate can equip you to make better business decisions today.