Ocurate proves ROI through a matched market test. We split part of an existing campaign that generates sufficient conversions into treatment and control arm alongside regions that perform similarly on all relevant metrics. The control is set up as an exact replica of the existing campaign, and the treatment arm will move bidding strategy and conversion action to LTV. Our KPI is the difference in LTV:CAC
For most B2C companies, 80% of revenue is generated by only 20% of customers
Mathematically, this means High LTV customers deliver 16 times more revenue than regular customer
Acquiring more High LTV customers systematically has huge business ROI
For most consumer companies, every point increase in the High LTV rate* increases revenue by 4%+
*Rate of High LTV customers in CRM
Ocurate predicts real-time LTV with 90%+ accuracy validated against each brand’s customer data during deployment
Customers use real-time LTV to (1) acquire more valuable customers at less spend automatically (2) optimize all media spend and (3) understand how to increase LTV of existing customers more effectively
At the core of the solution is Ocuboost, Ocurate's custom profile of event stream data powering our AI. The result: Highly accurate AI for real-time LTV and more High LTV customers
The result: More profitable revenue, quicker
Prioritize your conversion campaigns to focus on leads who will spend the most after conversion.
With Ocurate's customer-level churn metrics, you know which customers are worth retaining and winning back and which ones are not.
Purchase history is in the past. Your growth and success is defined by the future with predicted LTV for every customer and lead.
All customers are valuable, but they aren't equal in how much additional revenue they can generate for you. Find out who your most valuable customers are.