The Ultimate Guide to Drive Profitability Using LTV
Read more

Value-based optimization (VBO)

Ocurate’s value-based optimization (VBO) solution leverages Machine Learning for customer value and integrations into advertising platforms to increase the Return on ad spend (ROAS) by 15%+.

Over the last years, Google, Facebook, and TikTok have built out capabilities to push data back into the ads APIs.

VBO leverages that technology by infusing the APIs with predictions of future per-customer revenues. Predictions are made immediately upon sign-up and exceed 90%+ accuracy.

The platforms can now allocate bids for ad impressions based on customer value as opposed to first purchase. 

The result: increasing ROAS without increases to the existing ad budget.

Talk with an Expert

Who needs VBO?

VBO is a game changer for companies with sizeable media budgets that want to optimize their ROAS based on customer value

Click here for details & case studies

Build my custom playbook

What does it take to get started?

Integration is seamless:
(1) Sales data shared;
(2) API access to ad platform provided;
(3) Ocurate pixel installed (one click). The ROI is proven within the first 90 days in a low-risk trial.

Build my custom playbook

How can Ocurate prove the ROI?

Ocurate proves ROI with an experiment. The control arm is the existing bidding strategy, the treatment arm is VBO. The KPI is the difference in ROAS (customer value:CAC), leveraging the platform’s attribution through our integrations.

Build my custom playbook

Customers Love Ocurate

Anonymous, VP Google
VP, Google

"We are focused on expanding the ads APIs to feed customer data back to our optimization engine. Real-time LTV is the most powerful example of this – brands that will be able to utilize our platform in that way will experience a game-changer in ROAS."

Tassilo Festetics
CFO, Curology

"Ocurate technology has had a substantial and measurable impact on our bottom line. Based on our 2023 revenue data, no initiative we have seen has had anywhere close to a comparable effect on Curology's bottom line."

Ed Bailey
CTO, Good Clean Love

"Ocurate is paying off and will continue to over the next two quarters – and the next two years,” said Ed Bailey of Good Clean Love. “A third of my marketing budget was reallocated toward the predicted most valuable customers. The results have shown astounding ROI already, increasing our ROAS significantly."

Josh Tepper
GM, Bally's

"This is fantastic, this is exactly what we've been missing for a long time because it helps us minimize our spends and maximize our returns from paid media."

Anonymous, VP Snapchat
VP, Snapchat

"Powering ad bidding with accurate and immediate customer value predictions is the future. All big platforms including Snapchat are focused on supporting technology like Ocurate that makes this possible."

Optimize acquisition+

Optimize acquisition+

Process:

  • Ocurate identified high LTV prospects in real time
  • Tailored recommendations for first purchase (tint rinse)
  • Optimize acquisition channels
  • Tested against historic approaches

Results:

  • 96% LTV prediction accuracy during time of deployment
  • 104% Increase in ratio of high LTV customers acquired
  • > 1% Annualized revenue gain
Read Their Success

Optimize retention+

Optimize retention+

Process:

  • Ocurate’s LTV  insights recommended high-value customers weren’t impulse buyers
  • Segment: customers with High LTV
  • Ran A/B tests: Discount vs. Dog treat
  • Recommendation: Send dog treats two weeks after first purchase

Results:

  • 90% LTV prediction accuracy 
  • 12% Increase in LTV of High LTV customers
  • >3% Annualized revenue gain
Read Their Success

Optimize acquisition channels

Optimize acquisition channels

Process:

  • Use Ocurate dashboards week by week to learn what most efficient channels are based on real-time LTV
  • Redistribute resources over most efficient channels weekly
  • Rinse and repeat for two months

Results:

  • 98% LTV prediction accuracy during time of deployment
  • 19% Increase in High LTV customers
  • >13% Annualized revenue gain
Read Their Success

Optimize win-back campaigns

Optimize win-back campaigns

Process:

  • Build list of lapsed customers – customers who have not made a second purchase in the last six months
  • Segmented audience of lapsed customers and email subscribers by real-time LTV
  • Tested vs. control group

Results:

  • 94% LTV prediction accuracy during time of deployment
  • 75% Increase in LTV
  • 283% higher total order value
Read Their Success

How does VBO work?


VBO is made possible by three pieces of technology Ocurate has built:

(1) Curated streams of website behavior data related to LTV for each client, collected by Ocurate’s Ocuboost automatically and fully anonymized.

(2) LTV predictions in real time based on this engagement and sales data, exceeding 90%+ accuracy for every individual.

(3) Real-time Integration into ad APIs through the click IDs, collected by Ocuboost™.

The power behind Ocurate’s solution: Real-time LTV

Get results in 90 days

We prove that we can increase your ROAS by 15%+ in 90 days or less.
Implementation is easy and fully supported by our ML specialists

Unlock Top-Line Growth by Taking Action on LTV

Acquisition

Prioritize your conversion campaigns to focus on leads who will spend the most after conversion.

Retention

With Ocurate's customer-level churn metrics, you know which customers are worth retaining and winning back and which ones are not.

Predict Lifetime Value for Every Individual

Purchase history is in the past. Your growth and success is defined by the future with predicted LTV for every customer and lead.

Lifetime Value Just Got Upgraded with Revenue Upside

All customers are valuable, but they aren't equal in how much additional revenue they can generate for you. Find out who your most valuable customers are.

Strategically Grow Your Business

You have a 50-50 chance of accurately predicting your customers’ LTV where it matters most. Are you willing to wager your company's strategy on a coin toss?  

Learn how Ocurate can equip you to make better business decisions today.

Let's Talk

1

One-Click install Ocuboost™ to collect event stream data. We integrate with your current marketing stack via API, for example with Klaviyo, to combine all data sources

2

Share access to ads APIs

3

Sit back and watch your ROAS go up on the Ocurate Portal: If needed, dedicated scientists help you translate ROAS into business impact

Get in Touch

Our team would love to hear from you!

Let's Talk