The Ultimate Guide to Drive Profitability Using LTV
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Harness the Potential of Your Most Valuable Customers

Ocurate is for B2C brands looking for a proven, transparent solution to increase revenue and profitability

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What is Ocurate?

Ocurate is predictive analytics without the black box that will endure in a cookie-less world. Ocurate offers a proven, transparent path to growing profitability by increasing the number of your high LTV customers and increasing the LTV of your existing customers.

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Retention

Retention

WILD EARTH
  • Real LTV prediction accuracy 89%
  • 16% decrease in the churn of high LTV customer
  • 12% increase in LTV for high LTV customers
  • $221,705 projected savings from this campaign for the full year
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Win Back

Win Back

BALLY'S

• Real LTV prediction accuracy 95%

• 3x higher conversion rate targeting the most profitable customers

• $110K increase in gross profit

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Acquisition

Acquisition

eSALON

• Real LTV prediction accuracy 96%

• 104% increase in ratio of high LTV customers

• 10% increase in LTV of newly acquired high LTV customers

• $406,352 in Gross Profit

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Customers Love Ocurate

Ed Bailey
CTO, Good Clean Love

"Ocurate is paying off and will continue to over the next two quarters – and the next two years,” said Ed Bailey of Good Clean Love. “A third of my marketing budget was reallocated toward the predicted most valuable customers. The results have shown astounding ROI already. I cannot believe how much we wasted on people who never intended to buy. We couldn’t decipher who could and would be the right client for us without it."

Josh Tepper
GM, Bally's

"This is fantastic, this is exactly what I think we've been missing for a long time and it's going to help us minimize our spends, it's going to help us be more targeted in our marketing, in our partnerships, and everything else we do"

Steve Simitzis
CTO, Wild Earth

"With Ocurate, we easily identified high-value customers at risk of churn. By creating a custom campaign, we were able to reduce the churn rate of this audience by 16%. Not only were Ocurate’s predictive analytics accurate, but we were able to quickly see meaningful business impact. "

Andrew Grant
VP Growth

“I am bullish on Ocurate’s ability to help us focus on the right customer based on their superior data and AI tied to predicted value. Initial tests have shown a much smaller error in Ocurate's model compared to our existing solution.“

Increasing the number of High LTV customers is the holy grail for B2C brands

For most B2C companies, 80% of revenue is generated by only 20% of customers

Mathematically, this means high value customers deliver 16 times more revenue than regular customer

Optimizing all moveable levers for the best customers means increasing the number of high value customers and increasing the LTV of existing customers

Increasing the LTV of existing customers by 5% and increasing the number of high value customers by 5 points means a revenue increase of 25+%

How Ocurate increases the number of High LTV customers

Ocurate predicts LTV with 90%+ accuracy validated against customer data during deployment

Based on the LTV predictions, Ocurate makes recommendations via a superior testing framework to optimize the business for High Value customer across: Acquisition channel mix, landing pages, product configuration, pricing, offers, audiences and user experience

At the core of the solution is Ocurate’s proprietary first-party database of 290M Americans’ and cutting-edge AI to predict LTV with market-defining accuracy

The result: More profitable revenue, quicker

The power behind Ocurate’s solution:

Unlock Top-Line Growth by Taking Action on LTV

Acquisition

Prioritize your conversion campaigns to focus on leads who will spend the most after conversion.

Retention

With Ocurate's customer-level churn metrics, you know which customers are worth retaining and winning back and which ones are not.

Predict Lifetime Value for Every Individual

Purchase history is in the past. Your growth and success is defined by the future with predicted LTV for every customer and lead.

Lifetime Value Just Got Upgraded with Revenue Upside

All customers are valuable, but they aren't equal in how much additional revenue they can generate for you. Find out who your most valuable customers are.

Strategically Grow Your Business

You have a 50-50 chance of accurately predicting your customers’ LTV where it matters most. Are you willing to wager your company's strategy on a coin toss?  

Learn how Ocurate can equip you to make better business decisions today.

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Implementation is easy

1

Ocurate integrates with your current marketing stack via API, for example with Klaviyo, to combine existing customer data with its proprietary database

2

Once Ocurate's AI is deployed, actionable insights are available immediately

3

No black box, but transparency: Dedicated scientists help you translate the AI into revenue-increasing strategies

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Our team would love to hear from you!

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