Ocurate

Resources & News

Ocurate-branded-decor

Latest Content

Predictive analytics allow marketers to better understand their high value customers. These four use cases show how knowing what trends, behaviors and attitudes these individuals exhibit can help marketers better target their campaigns and retention efforts.

Predictive Analytics in Marketing: 4 High Value Use Cases

Read Full Article

How to Build A Marketing Strategy Around Cookieless Tracking

Read Full Article

Accuracy over the last 6 months has been 89%. Meaning: 89% of predictions – high and non high LTV – we made 6 months ago proved to be correct over the last 6 months.

Accuracy of Ocurate ML in real life

Read Full Article

Ocurate is an ML-driven solution that makes customer lifetime value (LTV) actionable for consumer brands. We founded Ocurate in late July 2021 on the premise of being able to pinpoint high LTV customers with unprecedented accuracy, based on world-class ML around our proprietary database consisting of 260 million Americans and their behaviors, attitudes, and personalities. Early results were benchmarked against simulation, showing about 90% accuracy.

Real word Validation of Ocurate

Read Full Article

The past two years have changed consumer behaviors in drastic ways—and those behaviors are still changing. Look at Peloton, which saw explosive growth early in the COVID-19 pandemic. Just a year and half later, their shares were down 75%, they laid off 2,800 people, and replaced their CEO.

How to Build Brand Loyalty for a Sustainable Business

Read Full Article

n the walled gardens of advertising, investing in the RIGHT customer, especially at the top of the funnel, is crucial and can be the make or break of profitability. With changes in Google, Facebook and Apple, it is increasingly important to better understand your customers so you can make quality, strategic decisions.

Living in Walled-Gardens

Read Full Article

Acquiring More Customers Won’t Solve Your Growth Problems

Read Full Article

What a Bad Customer Really Costs Your Business

Read Full Article

Adapt your business metrics to unlock a profitable, sustainable business. The metric to unite around? Customer lifetime value. Ocurate predicts LTV with 90%+ accuracy so you can confidently take action at the individual level.

Why Uniting Business Metrics Around LTV is Mission Critical

Read Full Article

Third-Party Data Is Not the Holy Grail

Read Full Article

Brands struggle to predict customer lifetime value due to inaccurate third-party data and insufficient customer data. What they need is a comprehensive database of platform-agnostic behavioral and attitudinal data to target customers with the highest lifetime value.

Customer Data Alone Can’t Predict Customer Lifetime Value

Read Full Article

When brands don’t know their customers, they focus on the wrong customers and optimize on the wrong metrics. Brands have spent years acquiring the wrong customers by adopting a philosophy of “growth at all costs”

Introducing Ocurate | A New Way to Measure Customer Value

Read Full Article