Event Date: Friday 07/21/2023 at 10:00am PT / 1:00pm ET
Event Location: Zoom link will be shared with confirmed attendees
Registration: Click Here
Recent changes to rules and regulations as well as major technology changes have increased the focus on “privileged first-party data” (Dr. Sparapani). On the other hand, consumer companies have very limited guidance as to what data practices are permissible, and which practices will be (and already are) limited by these rules and regulations. This uncertainty comes amidst a rapid decline of the efficacy of acquisition channels consumer companies have relied on for years, most notably Meta. This is caused by iOS 14.5 limiting tracking of internet users across the web.
This webinar explores a possible disconnect between the spirit of privacy protection laws and current practices, and outlines a future for consumer companies that will adhere to the spirit of these regulatory changes, without curtailing their ability to acquire new customers efficiently.
Recorded panel discussion with extensive Q/A: